Cherryflava Unclaimed

Cherryflava Media is a marketing communications production company that specialises in the ideation, design and development of interactive consumer brand experiences Cherryflava Media delivers managed marketing services to our clients Our showroom is a collection of RFID triggered experiences, projection mapping and illusion all rolled into one

Retailers tend to measure themselves as to the amount of market share that they command in the local marketplace. So, as an example, a group like Checkers would measure their market share against the likes of Pick n Pay, Woolies and Spar. If at the start of a season – when new stock is in store in all four of those retailers (like a new shipment of winter jackets or vast amounts of vegetable soup) – and one of them can purposefully draw shoppers away from spending their money at their competitors in favour of scoring a cheap collectable character in exchange for a R200 shop, and therefore affecting their competitor’s sales projections for that period; that would have a material impact on the trading performance of their competitors. A financial impact that would be difficult for a competitor to come back from for the rest of the year.