Cherryflava

Company Information

• Year Establish
• Description/Remarks Cherryflava Media is a marketing communications production company that specialises in the ideation, design and development of interactive consumer brand experiences Cherryflava Media delivers managed marketing services to our clients Our showroom is a collection of RFID triggered experiences, projection mapping and illusion all rolled into one<!-- business info --><br/><br/>Retailers tend to measure themselves as to the amount of market share that they command in the local marketplace. So, as an example, a group like Checkers would measure their market share against the likes of Pick n Pay, Woolies and Spar. If at the start of a season – when new stock is in store in all four of those retailers (like a new shipment of winter jackets or vast amounts of vegetable soup) – and one of them can purposefully draw shoppers away from spending their money at their competitors in favour of scoring a cheap collectable character in exchange for a R200 shop, and therefore affecting their competitor’s sales projections for that period; that would have a material impact on the trading performance of their competitors. A financial impact that would be difficult for a competitor to come back from for the rest of the year.<!-- /business info -->