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Next, you’ll need to decide where you’ll start your ad campaign. A cross-platform effort will reach more customers; if they see your ads in several places, they’ll retain your message longer. Choose sites in your niche to cross-promote to site visitors and reinforce your message, considering factors such as external linking, placement in the search engines, and the messages in current advertisements. PPC ads and WordPress landing page plugins are another consideration, but newbies should stick to tools like Google’s AdWords because they make it easy to set daily spending limits. Monitor your conversion rates closely, and you’ll be able to tell what’s working and what isn’t.