In 1982, after a long andsuccessful career in journalism and public relations, Ian Morgan becamepassionately involved in audio-visual scripting and production -- the high point being 2003when he and business partner John Bonham Carter won six gold Loeries makingthem Loerie Craftsmen of the Year. Brand experience began in 1987 whenhe facilitated the rebranding of Intergold into the World Gold Council. Anongoing relationship with the Council saw him based in New York in 1993-94 andhandling branding launches in Europe, the Middle East, India, China and the FarEast.