MadBrand is an online media company specialising in partnerships with high profile sportsmen and sporting associations. These partnerships are utilised to build and strengthen relationships between the fans and the players and the players and their sponsors. To date, MadBrand, has secured key exclusive partnerships with a major South African sports associations, namely SARPA – The South African Rugby Players Association. This includes access to the National squad, Springboks, the SupeRugby players, Currie Cup players and the South African 7's side – the Blitzbokke. In addition to working with sportsmen and association, Madbrand also manages the online media for international brands.