• To seek long-term sustained real growth for shareholders. • To maintain a balance in the investment of its resources in focused markets. • Professionalism and integrity in the conduct of our business. • Developing long-term relationships through co-operation and fair play. • To practice financial prudence. • To meet all legal and moral obligations. • To generate an eagerness to learn and improve. • To respect the dignity and human rights of all employees. • To maintain a high standard in the areas of workplace safety and health.