Runner Unclaimed

To prevent cheating, runners must use a digital technology called Championchips, which they lace into their running shoes

I did only start running when I realised that there are tech toys to help me doing so. I started in 2007 using Nike+iPod – but only started running more regular when I found out about the beauty of GPS based route trackers and installed RunKeeper on my iPhone in 2009 and now you can see most of my runs in public on their site. As there is a huge growth for these tools and many of my friends join the running sport and let me and the world know about it using RunKeeper aswell, I am sure there is more behind it and we’ll see a whole new generation of runners to join this sport, based on a paradigm shift that’s accelerating growth for social media tools that are surrounding us every day.