SynNovation is unique, highly participative and very practical. It is based on the Synectics approach developed in the United States in the late 1950s, and used internationally to achieve on-going innovation and improved performance . We have used it in South Africa since 1995, adapting and enriching it for use in the 21st century African context, and internationally. It promotes success in businesses of all sizes, in all industries, in the public sector, in education and in communities.