Coupon Clearing Bureau promotes the use of coupons as a marketing tool on behalf of all players in the industry Coupon Clearing Bureau provides suppliers with detailed statistics on how their promotions are performing Coupon Clearing Bureau is primarily the National Clearing House for consumer coupons in South Africa Coupon Clearing Bureau provides a free consulting service on coupon design and distribution
Coupons motivate BRAND SWITCHING:Coupons persuade shoppers to buy your brand rather than the one that they usually buy. If they are happy with your brand, they then continue to buy it.Coupons motivate PANTRY LOADING: Coupons persuade shoppers to buy more units of your brand of product than they had planned to. It is a well known fact that shoppers who pantry load also use more of the product than the usually do. This increases your volume of sales.Coupons motivate NEW BUSINESS:Coupons attract shoppers, who do not buy your products, to your brand by making the price of your brand of the product attractive.Coupons DEFEND your brand against other coupon campaigns:If a competitor runs a coupon campaign, you can stop the users of your products switching to the competitor’s brands by offering a coupon so as to make it attractive for them to continue buying your brand.Coupons REWARD LOYAL USERS of your brands:By rewarding a loyal user of your brand of products, you ensure that these shoppers remain repeat purchasers of your brand of products.Coupons give your marketing AGILITY: Using COUPONS, you can get your marketing campaigns up and running very quickly.