GAVIN SHARPLES is about CHANGE, innovation and doing things differently. Whether motivating sales people, admin staff, managers, supervisors, or senior executives Gavin only speaks of three things! He calls it the simple ABC success formula.Action, Beliefs, and Consciousness. Put another way Action, Rethinking Your Thinking, and Awareness. Only by changing our activities and our actions will change occur. Results can only be obtained by massive amounts of positive action. Action is brought about by our beliefs and our thoughts. Only by rethinking our thinking will we be able to act differently. Unless we are aware of our thoughts, and actions and how they affect our results nothing will change.