Direct Deals is your answer to everything audio; everything visual; everything hi-tech and ‘happening’– and the real customer convenience - everything is always on sale at unbeatable low prices.“We Beat Any Price” – Diane Bowran, CEODirect Deals broke into the South African market with an unmatched retail mission: to beat any price, and to provide unmatched service and people excellence while doing so. The company is headed up by maverick Retailer, Diane Bowran, who is renowned for spearheading the success of previous electronics corporations. Together with her team, Bowran has chosen to side with the South African consumer, placing people, passion and budget-beating prices at the pinnacle of the Direct Deals’ ethos.