Purchasing a diamond for jewellery or as an investment could be daunting, especially for those who know little about diamonds. Selling diamonds is not the same as selling books. The actual merchandise has to be viewed. Vander Diamonds will carefully lead the client through the process of viewing and deliberating prices of various stones.The 4 C’s:Colour,Cut, Clarity and potential Carat need to be explained and the stones viewed under magnification. The client must be able to make an informed choice before buying.Vander Diamonds intend to purchase rough unpolished diamonds from diamond trading houses, local producers and diamond dealers from around the world.Vander Diamonds was established 5 years ago with the onset of the family diamond diggings in the Kimberley area. They plan to expand operations outside South Africa.