Ocean King® started in 1983 as an independent importer of canned seafood from numerous countries in South America, supplying pilchards to the Southern African market The early 1980’s saw many countries refusing to trade with South Africa due to economic sanctions imposed – it was in the face of this that Ocean King went ‘underground’, and emphasis was placed not on building the brand but on securing and importing the same quality food products for national retailers’ own private labels At Ocean King® we demand that our suppliers adhere to sustainable fishing practices to ensure the continued health of fish populations in our marine environments Packed full of protein, essential vitamins, minerals and low in fat, Ocean King® canned fish forms a convenient, delicious and essential part of a healthy diet