The global poster boy for this profit and purpose paradigm is Grundfos global CEO, Mads Nipper, appointed in 2016 UN Ambassador for Sustainability https://www.youtube.com/watch?v=HElFEBcDDWI Our local poster boy is the remarkable Dr Taddy Blecher, at the equally remarkable Maharishi Institute http://maharishiinstitute.org/ A free and exceptional university that opened its first campus in the Johannesburg CBD almost a decade ago, and now burgeoning in the rest of Africa too. In 2015 Maharishi won a global award for the most innovative tertiary institution in the world.