Gente is focused on contributing to its clients overall business profitability by reengineering staff productivity through a process that involves identifying and optimally managing key components of the client's labour component Gente assumes responsibility for the administration of the human resource component of the business with emphasis on reducing costs, streamlining and providing added value services Gente provides its clients with a holistic labour management service that can be seamlessly integrated to enhance and complement the rest of the organisations activities Gente is an outsourcing company that provides labour management services to its small to medium companies within the retail sector