The immense level of competition in the market has forced businesses to be on their feet 24/7. Gone are the days when being makers of quality products alone was sufficient for a business to succeed. Today even the providers of best quality products and services cannot afford to sit back and relax. With high levels of competition gripping the markets, companies need to be on their toes through-out. To keep pace with the existing level of competition, companies are always engaged in some or other activities to keep their business going. Amidst various strategies opted by businesses for survival, organizing special events is one of them. These events will ensure a good, open communication line between the Company and the supplier, and the events will also benefit the employees of the Company.