The Brand
Our dream
Honda, started with a dream, and dreams are what continues to drive us. After World War II, Soichiro Honda used the discarded aluminum fuel tanks from American bombers to create the first auxiliary engine-equipped bicycle. Today, we develop and produce products for a diverse range of markets, from small power product engines to scooters and sports cars. We continue to focus our business on the ideals of our founder, delivering innovative products that keep people on the move and contribute to the well-being of our world.
Our customers
Honda believes in providing genuine satisfaction to our customers wherever they may be. We know that different people in different countries want different things from our products and we strive to deliver exactly what you need, where you need it. We don’t only establish extensive local sales networks, but also manufacture many of our products in the regions where they are sold. Currently, we operate 120 manufacturing facilities in 29 countries outside of Japan and come into contact with over 17 million customers every year.