BLUE is the WORD is a Public Relations & Marketing Consultancy in Pretoria using tangible, applicable & innovative communication tools that make an impact on your bottom line. BLUE specialises in Concept Development, Copy Writing, Market Research, Public Relations Plans, Retail Marketing Tools & Promotions, Search Engine Optimisation (Increasing your online visibility), Website Development, Corporate Events and Branding. Being a small business we understand how important it is to focus on your core competency to maximise efficiency. Let us take care of your communication needs and minimise your stress with a worthwhile ROI by developing a plan that is exactly right for your business, industry and budget. Don't miss out on revenue just because you're not switched on to the communication tools people respond in an increasing online-orientated market.