In South Africa and Internationally, however, most Small Medium Enterprises still use the Microsoft Server Platform. The predominant desktop and mobile app development and support still remains Windows, Android, IOS and MacOSX. Windows and MacOS still remains the Personal Computer choice for “getting things done”. Apple is going to start taking huge knocks in market share soon, however, as Amazon, Google and Microsoft dominate the cloud and cloud service space and increased reliability and utility of existing phones, lack of any innovation in new phones are expected to cause over 20% less phone sales world-wide this year.