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AXA "Ceramics of Italy" is the institutional and collective brand which promotes the Italian ceramic industries in the world. "Ceramics of Italy" represents the will of the Italian industry to communicate a new value of the ceramic products: no more a building material, but a reference for Italian creativity and style. Therefore, high design materials, result of modern technologies that produce in respect for the environment and safety in the work areas. The Ceramics of Italy brand, affixed with a removable label on all the Axa and Whitestone products, guarantees their actual production in Italy and their compliance with the ethical and aesthetic cultural standards of the Made in Italy.