The South African Premium Fashion Awards (SAPFA) is a premier annual event that was established to recognize, celebrate and honour the emerging talent, rising stars and leading brands of the South African fashion industry, In addition to celebrating and honouring the industry stakeholders, the SAPFA’s aim is to set a bar for achievement and accolades and in addition assist those aspiring stakeholders in the industry to develop their talents and their business in order to become competitive and successful. The winners of the competition will reap benefits such as media exposure to propel their fashion brands into new markets but furthermore to give winners the prize money which they could utilize as capital to further to add value to the business and their fashion brands.Globally, success in fashion industry is not