CellforCash is a eWaste recycling company changing the world by providing a viable, profitable, responsible and sustainable system for recycling and re-using eWaste through its used cell phone buy-back service. It was established in 2007 as the first and only dedicated South African buyer and reseller of consumer and enterprise working and non-working cell phones.CellforCash procures used phones through multi-modal trading platforms (i.e. sms short-code, online buy-back store, flea market & retail outlets, b2b and community organisation centres) that give it widest coverage and access to its target markets.CellforCash’s service benefits go beyond the phones’ cash value, it also provides customers with opportunities to contribute to social causes of their choice whenever they trade-in their phones to CellforCash. Also, the service enables customers to contribute directly to the betterment of the environment they live in since they automatically form part of a recycling ecosystem through trading in what would otherwise obsolete and useless old phones.