Primi embraces creative exchanges and Urban Energy. Primi takes the mundane, the routine, the indifference and turns them into creative exchanges and inspired innovation. We are edge workers who question ‘the norm’, ‘the taken for granted’, ‘the everyday’ and Primi-tize it so that people derive positive expectations of the service industry and staff take pride in wearing a workers overall with ‘Work is Love Made Visible’ emblazoned on the back. Primi is all about the workers, the real people and it is the collective working together with the objective
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