“New to the market products are the fuel to corporate longevity”. Research and Development remains a high priority at Agricol so that not only seed, but also knowledge and information is being marketed. There are many R&D contracts in place between Agricol and research institutions, like universities. This, as well as licensing agreements with overseas counterparts, keeps us on the forefront of seed technology. New varieties from our own breeding programmes are scientifically tested, first under controlled conditions and then subjected to extensive field testing, before being released to the market.