We populated the venues with branding, product placement and brought the brand personality to life prior and during the Good Sundae parties. We ensured party goers were never hungry by ensuring there were stacks of Doritos chips on each table. Doritos engaged consumers by creating different mechanism at each event where consumers stood a chance to win premium prizes from top twitters at each party. Our fabulous and vibrant activators engaged with consumers, inviting them to share their Doritos experience on DoritosSA social media platforms, results were so remarkable the client received unbelievable talkability.