In 1978 Auto Armor USA partnered with DL Petrolium in South Africa (SA Agents for Elf and Duckhams Oils). A new company formed which became the South African leg of Auto Armor, which grew to become one of the largest rust proofing suppliers to the SA motor dealer market. In the early 90s when vehicle manufacturers started offering rust warranties on new cars, Auto Armor diversified into Interior and Exterior protective coatings for vehicles.