First Ascent is South Africa’s leading specialist outdoor gear manufacturer The Imana Wild Ride that takes place once a year is the most beautiful MTB stage race in the country, according to First Ascent Athlete Craig Woods When you wear a First Ascent garment, the First Ascent logo and lizard represent the enormous heritage that accompanies our brand Who would have known that when the first product rolled off our modest production line in 1989, that First Ascent would become the well known brand it is today Every item of First Ascent gear is made by passionate outdoor fanatics for real people who do real outdoor pursuits