Originally established as a nursery business, Stargrow soon became one of the biggest suppliers of plant material in South Africa, and has expanded its business activities into cultivar development and commercialisation of cultivars, including management of Intellectual Property Rights, project management of new agri development in Africa and fruit marketing. These activities, and involvement in property development and retail, have all been consolidated under the Stargrow Group of Companies with its head quarters in Stellenbosch in the Western Cape.