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So why is the link between strength and attractiveness so strong? Evolutionary psychologists believe that our female ancestors received both direct and indirect benefits from mating with strong, muscular guys, which led women to evolve a preference for men with these physical traits. The direct benefits involved having a guy who would be more capable of offering protection and procuring resources, thereby increasing the odds of both her and her children’s survival. The indirect benefit came in terms of the traits passed on to children—the fitter the father, the healthier and stronger his kids are likely to be.