A website is the base of your online presence, it can be used as a showcase of your work, a front desk open 24/7 as well as a marketing tool and can be extended through countless offline as well as online mediums. In South Africa we are by no means fallen behind in the digital age having a significant web presence utilized by both smart phone users as well as desktop users. At IP Design we offer a full range of services, from website design and development through to comprehensive marketing strategies and implementation, SEO and SEM as well as maintenance, website management, graphic design and implementation.
There are a number of key elements that form the basis of a website design, they include graphic appeal, content, navigational structure, page load times, error recovery, usability and call to action prompts. Combining these elements in a website design mixed with creative ingenuity ends in the best user experience through which the user becomes engaged with the website and interacts with the website rather than being passive and so is more likely to take action. Correctly combined these elements add a level of professionalism to a website and encourage a “trust” factor inherently required for business.