Panel Services Africa specialises in helping businesses make better marketing decisions through better, quicker market research at a fraction of the cost of any alternatives. Founded in 2005 and based in Johannesburg, South Africa, PSA pioneered longitudinal panel services and market research in Africa, with a focus on quality and innovation. Our core competency is the recruitment and management of quality online panels and we have developed recruitm ent, profiling and managem ent techniques and methods to ensure high response and compliance.