Cash Flow Coach works with business owners to take them from where they are to where they want to be. Like a good personal trainer at a Gym, Cash Flow Coach first accesses their business fitness (see what the accounts say about the business); ensure they understand the rules of the game of business (accounting); find out what level they want to compete (how much cash-flow they want from the business); assist them to have a fitness routine (business plan) and then help improve their fitness so they can achieve their goals (hold them accountable to do the necessary work). “You can’t pay some-one to do your press-ups for you!”