With 9 years experience in the South African Advertising Industry, I provide Freelance Copywriting and Conceptualising services to a broad spectrum of clients. Through my above and below the line copywriting skills, I use words to promote a product, personĀ or idea. My copywriting may be applied to any medium such as press, print, outdoor, web, television, radio, mobile and any other medium of advertising or communication. My conceptualizing skills refer to all forms of idea generation in the instances listed above, as well as with regards to product, business and character name generation.