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Sarad (South African Rates & Data)
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SARAD which stands for South African Rates and Data. We're a 37year old company that specialises in a media directory database with media planning/buying decision making tools. Our software provides users with in depth information on all publications, magazines, radio stations, publishers and most e-listings in South Africa to assist in making more informed and targeted media planning and buying for optimal/strategic brand exposure and business development purposes.In brief, SARAD's program provides:- access to approximately 2500 publications, newspapers, radio station, e-media listings- data on approximately 750 publisher details with in depth information on each listing- access to approximately 14000 active media contacts (names and contact details provided)- latest rate cards- historical rate cards- circulation numbers, LSM details, demographics etc on ea
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