WORLDSPORT [Pty] Ltd is a next generation communications company creating client-driven event and media properties through which consumer groups ‘live the brand’. WORLDSPORT focuses on conducting high-performance, tailored communications programmes around a focused portfolio of events and activities. Full value-chain management is employed to maintain high client service levels. Strategic thinking is used to boost undervalued properties and leverage converging audiences and strategies for the benefit of the client. Since 1996, WORLDSPORT has emerged as South Africa’s leading event management and marketing company with a proven track record and an ongoing, comprehensive relationship with a family of premium brands.