Peckpak GDK Unclaimed

Skinpackng, Point Of Sale

Today marketers of consumer goods spend a fortune on marketing. Once upon a time a simple print ad did it. Or perhaps two bill boards back and front of a strapping youth shouting out the existence of the boss’s product and perhaps even a virtue or two. With a bob in your pocket and a desperate need to ease the pain in your bloated belly you buy the billboard stomach salts. You were not influenced by the subtle tint or contour of the bottle or newsprint sachet keeping the powder intact. It was the only remedy in town. No blisterpack. No clampack. No beaded blister. No skinpacking. No packaging insert. No high value securely welded plastic blisterpack. No vacuumformed shelf defender to hold the imports at bay. No thermoformed point of sale unit – except for the strapping youth, sans thermo. Looking good had never been so unimportant for so long.