For 30 years, Huthwaite International has delivered the most researched, most validated, most proven performance programmes to over 30 countries, and has emerged as the leading sales performance and behaviour change organisation in the world.Huthwaite Africa has successfully duplicated this success in South African companies for over 13 years. We are accredited with the Services Seta. Continuing to build upon the most conclusive research ever done into successful sales and performance behaviours, which became the content of the international best-seller SPIN Selling (translated into 11 languages), Huthwaite develop broad subject matter expertise, success-based models, and behaviour change processes to ensure maximum results for our clients. The Huthwaite approach integrates the training of researched behaviours, with our understanding and implementation of behaviour change, to cultivate critical competence across any organisation, empowering clients to positively influence their marketplace and improve business outcomes. Our ability to attribute 'hard' measures to 'soft' skills means that we don't just have the knowledge to change behavior, but that we can accurately quantify the actual change created.